Stratford-upon-Avon Area Transport Strategy Consultation



15 December 2017: Following the public consultation that took place in February and March 2017, a revised draft Stratford-upon-Avon Area Transport Strategy has been published and can be found below. The feedback to the consultation has been reviewed and analysed and a Consultation Evaluation Report has been published alongside the revised strategy. The revised strategy will be considered by Warwickshire County Council and Stratford-on-Avon District Council Cabinets and Councils in the first quarter of 2018.

Stratford Area Transport Strategy December 2017

Stratford Transport Strategy Consultation Evaluation Report December 2017


The County Council made a commitment to produce a new transport strategy for the Stratford-upon-Avon area at the third Stratford Traffic Summit (March 2015) hosted by Nadhim Zahawi MP.

The existing transport strategy for Stratford-upon-Avon and the wider District is contained within the Warwickshire Local Transport Plan 2011-26 (LTP). With traffic congestion increasing and pressure on the transport network growing there is a need to revisit the existing transport strategy to take a more progressive, long term view of what transport interventions are needed to support the town and wider District.

The draft transport strategy

The draft Stratford-upon-Avon Area Transport Strategy sets out Warwickshire County Council and Stratford-on-Avon District Council’s shared transport strategy for Stratford-upon-Avon and the town’s immediate environs and key strategic links. The full draft document can be seen here. It identifies the general principles that need to underlie the development of the town’s transport network over the next 15 to 20 years.

The objectives of the strategy include reducing traffic in central areas, improving air quality, protecting the historic core of the town and improving the opportunities for travel by public transport, by cycle and on foot.

The strategy proposes six general themes, against which a number of specific approaches are outlined. The approaches are not a definitive list of schemes, but an overview of the direction that will be taken to achieve the objectives. Further work will need to be carried out to develop detailed scheme proposals and identify funding.

Work on some of the approaches is underway, for example the West of Shottery Relief Road that links the A46 at Wildmoor with the B439 Evesham Road has planning permission and will be delivered as part of development on land to the west of Shottery. A number of other approaches lie outside of the direct control of the District and County Councils, for example work on the strategic road network. In these cases the Councils will seek to work with the relevant partners and organisations to bring forward these improvements.

Have your say

The consultation on the draft transport strategy is now underway and will last until 23rd March 2017. You can have your say by completing the following survey:


A report is currently being prepared that sets out and responds to the feedback received during the consultation on the draft Stratford-upon-Avon Transport Strategy. This work has taken longer than originally expected, due in part to the very high volume of feedback that the consultation generated. Responses were received from more than 900 individuals and organisations and we want to ensure that all of the responses are carefully reviewed and considered. The report and subsequent updated version of the Transport Strategy will be published here when available.

Related documents


Warwickshire Local Transport Plan 2011-26 –


25 Responses to Stratford-upon-Avon Area Transport Strategy Consultation

  1. Richard West says:

    Birmingham Road
    I believe it is an essential part of the strategy to ensure that ALL right turns are eliminated between Arden Street and the A46. To assist in this it may be necessary to construct a new roundabout at the Oakleigh Road junction. I am assuming all the other items within the Strategy document will be proceeded with.

    Taxis & Car Parking
    Please could I make a suggestion that ALL taxis be removed out from the centre of town (possibly at the rear of the swimming pool) and install ‘dedicated’ telephone links say every 100 metres around the town centre. This is at a relatively minimal cast to free up a considerable number of very useable parking spaces. Parking int the town should be restricted to a maximum of 20 minutes (free) with increased charges (say double the present) after the first 20 minutes

    Park & Ride
    A huge conflict here is the a car with 4 plus passengers, visiting the town, will often find it cheaper to pay for a town centre car park than pay for all occupants to use the park & ride transport.
    Should there be a fee for parking at the park & ride with ‘free’ bus transport?

    Public Transport
    I heard the suggestion that possibly Arden Street car park could be used as a bus terminal with a first floor build over to keep the car spaces – alleviating the problems of bus congestion in Bridge Street (and allowing for the pedestrianisation of Bridge Street)
    Brilliant, lets hope it happens.

  2. john oldfield says:

    I certainly agree with all this.

  3. Harry Adair says:

    I attended the strategy consultation meeting and was dismayed by the process. The chair was Nadhim Zahawi MP who took several questions at once from the audience and then the panel answered the ones they liked and ignored the ones they didn’t. The chair did nothing to discourage this. In particular, and my own interest in this process, why the proposed South Western Relief Road (SWRR) was not a bypass road to take traffic around the outside of the town instead of into the Evesham Road and Shottery. This question was asked on four separate occasions before Cllr Vaudry dismissed it with the comment that ” that route has been decided upon already and is happening”. I am not quite sure if Cllr Gaudry understands the meaning of the word ‘consultation’.

    The SWRR has been researched, proposed and will be paid for by Cala homes as a sweetener for allowing planning permission for new homes at Long Marston. The local council’s sole research into traffic management appears to be a reference to a 12 hour survey of Heavy Goods Vehicles (HGVs) using the Clopton Bridge in JUNE 2007! Normally one would refer to this as an ill thought out plan, I don’t think this plan has been thought about at all.

    The intention of the proposed SWRR is to reduce traffic over the Clopton Bridge and onto the Birmingham Road. The council proposing this route is the same council that has made such a success of the Birmingham Road traffic management and their solution is to try and move the congestion from the Birmingham Road to Shottery and the Evesham Road.

    If you would prefer a different route for third river crossing and bypass road that actually takes traffic around Stratford upon Avon then please make your views known here.

    • Ullenhall, Henley in Arden says:

      Cannot believe they want to take anymore traffic anywhere near Shottery and the sight of the appalling bridge being proposed over the Greenway is a joke. Come on Stratford get your act together .

  4. Duncan says:

    The western relief road is something I thought of 20+ years ago.
    But it eventually needs to link up with the Shipston road or Camden road.

    Also need to link Warwick rd with tiddington rd ideally so there is island at junction outside of the nfu.

  5. Mike Wheeler says:


    The proposed Southern Relief Road appears to link to the bottom of Luddington Road which is designed for traffic going to the village of Luddington and the race course, it is not designed to act as a conduit to a fast moving relief road. The Evesham road is already difficult to join from the number of minor roads which join it, especially at peak times. The design of the road on stilts looks like a rehash of a section of spaghetti junction in Birmingham which shows a lack of originality and consideration of its surroundings. Let’s be honest Stratford does need traffic solutions which encompass road, public transport, cycling network and some pedestrianisation, it needs to be something for now and with some future proofing so it stands a test of time and enhances our lives, not just “that’ll do” type approach from a property developer who’s main motive will be profit and lowest costs.

  6. T Cossentine says:

    I’m very concerned about the proposed South Western Relief Road. It won’t work. It’s a temporary solution only. I’m convinced that a grander scheme is the only way to preserve our Jewel of a town. That is, to reduce the through flow of traffic. An outer ring road linking all the arterial roads north, east and south east of the town with the A46

    I live in the Parish of Luddington where the SWRR will have the most effect.
    a) The impact that its construction will have on the leisure amenities of the Greenway.
    b) The visual impact of the flyover on the racecourse fields, especially to the home owners in
    Stannels Close who look out upon the racecourse.
    c) The stress and upheaval brought down during construction on all who live on the Northeast
    end of Luddington Road.

    Finally, I am not even sure that the proposal has undergone proper debate based on a professional traffic analysis, with all alternative options considered.

  7. Lionel Stanway says:

    I also attended the strategy consultation meeting and totally agree with Harry Adair on how the meeting was conducted and the response to the questions on the South Western Relief Road.
    The SWRR is a road designed and sponsored by a Housing Developer to enable them to build 3000 houses on the Long Marston Airfield Site. The Alcester and Evesham Roads are already congested and this proposed SWRR will only add to the congestion on these roads.
    If we do not take into consideration the proposed Long Marston development what traffic would this route relieve, will traffic from the Banbury Road or Shipston Road areas and related villages take a route round the south west of Stratford, incorporating a number of traffic islands and a section of estate road restricted to 30 miles per hour, to join the A46 and then onwards to the M40, I do not think so.
    As the SWRR is therefore being constructed to take the large amount of additional traffic generated from the standalone settlement at Long Marston, the logical answer would be for this traffic to either be routed to the A46 at the island west of Bidford or south of Stratford to join up with the proposed Eastern Bye pass to gain access to the M40.

  8. Dirk Rodgers says:

    Assuming the south west relief Rd is built (SWRR) it is utter madness if the Shottery extension of it (from Evesham Rd up to the top of the Alcester Rd) is not revisited..At the moment it is proposed to be a winding Rd through a residential estate with a 30Mph limit…

    It clearly needs to be a proper Rd to continue like the SWRR up to the A46 to relieve the town centre of traffic!

  9. rich325 says:

    No to massive, ugly, high and noisy concrete South West Relief Road Monstrosity. Yes to a lovely countryside road in keeping with the environment.

  10. Sara Cole says:

    I am a trustee at Stratford upon Avon CAB and part of my role involves trying to improve the policies and practices that affect peoples’ lives. Stratford District has severe rural transport problems that are partly though not entirely addressed by the draft plan. Cost and availability of public transport are a big problem for disabled or sick people in the rural villages, and also for people on low incomes without access to a car. In 2017 the ring fencing of council funding for local transport will come to an end and this is likely to have an adverse effect on the provision and cost of vital services, that people use to get to school, work, medical appointments etc. Citizens Advice nationally and locally are looking at the issues around public transport in rural areas and we would welcome more discussions about the impact, and what could be done to make things better for rural residents

  11. Gary Head says:

    The strategy doc states the SWRR will “provide an additional river crossing” but where to? Pulling the traffic from the Shipston Rd through to Luddington Road is not going to solve anything. The WSRR is not designed for heavy traffic with its roundabouts etc; so then Evesham Rd into town.

    All we will have achieved is to create a concrete monstrosity and irreversible ecological damage.

  12. Leslie Head says:

    I wish to strongly object to the proposed SWRR for the following reasons.

    I do not believe the proposed route is the correct one to solve Stratford’s traffic problems and will certainly have destructive effects on the area around the racecourse and the Greenway. Add to this the adverse conditions of increased pollution and ecological harm in this delightful, but fragile, area used by so many – I cannot help but think that , as the road would be funded purely for commercial interests,this cannot be for the benefit of the majority.

  13. Ciara says:

    I wish to register my concerns about the proposed route for the south west relief road.
    I am a resident of Luddington Rd and the proposed route will run in front of my home.
    My objections are as follows:
    It has been acknowledged by the council that the proposal is not fit for purpose long term, so why inflict such destruction on the environment, for no long term gain.

    What is the point of linking two roads namely the WRR and the SWRR, when the WWR has not been designed to carry the very traffic that the council are claiming the SWRR needs to accommodate.

    The environmental destruction will be major, Racecourse meadow is home to a site of special scientific Interest, by the council itself, so how can they now decide to destroy it or at best adversely affect the environmental quality of this area.

    The proposed area for the development is on a floodplain which floods regularly, to my knowledge no risk assessment has been carried out to genuinely understand the resulting increased flood risk.

    Racecourse Meadow is used daily by the local community for all sorts of recreational activities and these will all be lost.

    The noise and pollution that will be generated will significantly affect all the residents for miles around, and because this monstrosity is being built on stilts the residents will be unable to take any action, in the form of planting trees etc…, to mitigate the problem. It will totally destroy the quality of life for all residents within miles.

    Finally, the scale of the proposed construction is much greater than the homes around, they will be dwarfed by the route making it even more unsightly.

    This really is the most ill-conceived plan, it does not achieve what it pro-ports to be designed to deliver to the community it should be serving, please please abandon this folly.

  14. Simon davies says:

    Simon Davies

    I am writing to object to the purposed Stratford-upon-Avon Transport Stratergy as current design and route for the Western Relief road is not necessary. The Transport policy includes a proposal for the Eastern Relief Road. The council has acknowledged that this route will provide a shorter, quicker and more directive route for traffic including HGVs, who wish to travel between the south of Stratford and junction 15 on the M40. An Eastern route would allow a HGV restriction to the Clopton Bridge and improved traffic flow within the town. In addition an Eastern route would have less impact on residents within the town and provide a more direct route for HGVs from the new Atherstone Industrial Park. Most vehicles wishing to travel west of Stratford would not choose the proposed SWRR but instead go out towards Welford. Simply the SWRR would not relief traffic from Welford or other areas, even the Council has acknowledge it is a short term solution and it could not be fit for purpose within ten years. Hence I believe the money should be spent on the Eastern bypass along with if required a bypass around Welford.

    Environmental consideration and lack of mitigation

    Non acceptable flood risk increase:- The proposed design is built within the flood plan increasing the risk of flooding to local residence and upstream within the town centre. The current design is a large elevated construction with cycle and foot path. Currently this floods on at least an annual basis which Cala report quotes that it has not flooded since 2004. This year alone, the race course has been shut for three months due to flooding. The AMECH drawing shows the road embankment, which would act as a dam plus no balancing arrangements are shown. The race course in recent years have had their planning application for an additional stand refused on the basis of the effect it would have on the probability of flooding. To add to this the additional building in Shottery and Long Marston will put extra pressure on the Stour and Avon/ Shottery brook.

    The Shottery housing development already approved alone has been calculated that it could increase the water in the flood plain (adjacent to Shottery brook) by three feet in depth. The current design shows a roundabout adjoining Luddington rd, in this location there has been agreed to dig a balancing pond to reduce the effect of the Shottery housing project and hold the water back for up to 1 day. I cannot understand how in a Core Stratergy we can use the same land twice. This also shows that the developer will not be able to achieve the current route as purposed without reducing the balancing ponds. The current proposal could well cause mass flooding to surrounding of Stratford-upon-Avon and the town centre.

    To help mitigate the route will require modification to allow the correct size balancing arrangement for Shottery Housing development to be achieved. The route will also need to be directly across the flood plain not a semi-circle route currently (due reduce the effect on this critical flood plain). The road would need to be at current surface level or full elevated on stilts for the whole route not on embankment with culverts. In addition to this the road speed reduced to 30 MPH reducing the size of the construction and the volume of critical flood plain eroded. Ideally another crossing point would be selected which would have minimum effect on the flood plain.

    Ecological:- (see diagram below) Currently there is a field of special interest with three risk zones. The road is designed to be elevated in zone one. This would cause the plant life to be effected by pollution and reduced sun light due to the shadow of the road. Also the road will be built over a Priority Habitat which could be destroyed in construction and lost. There is also a rich wild life such as Red Status Corn Bunting and nesting sites in the area of the road proposed road. The proposed route will spoil a large area used by wild life and for recreational purposes on the Stannells fields and the Green Way. To help mitigate I believe the current route needs to be reconsidered to reduce this effect.

  15. Claire Wise says:

    New research published by the Campaign to Protect Rural England (CPRE) today reveals that road-building is failing to provide the congestion relief, whilst devastating the environment. This concludes the draft Transport Strategy in my opinion!

    Throughout this draft Strategy residents are being mislead with terminology and the SWRR is being portrayed as the already approved Western Relief Road. The WRR has been designed as a housing estate road, but the council are now trying to suggest it will be suitable to form part of a Western Relief Road. This is completely inappropriate and misleading.

    It has already been acknowledged by Councillor Vaurdy that the so called SWRR is not sustainable in the medium to long term as a method to channel traffic from Long Marston Airfield onto the Western Relief Road (WRR) at Shottery. The approved WRR is not designed for heavy traffic; it has three traffic islands a 30 mph limit, and will run through a residential area (i.e. through a housing estate and is behind Anne Hathaway’s Cottage). These proposals are indicative of a council without a long term vision.

    I strongly object to the proposed SWRR for the following reasons:

    Any vehicle wishing to travel west of Stratford would not choose the proposed SWRR, preferring instead to go out towards Welford. It is disproportionate to build the SWRR simply for traffic generated from the Long Marston Airfield development to gain access to Alcester and the A46. The council have also acknowledged that this is a short term solution and could not be fit for purpose in as soon as 10 years’ time, so why destroy this area forever!
    These proposals are indicative of a council without a long term vision.
    Racecourse Meadow is home to a Site of Special Scientific Interest” (SSSI). Reports published in 2010 and 2015 by the Council itself have stated that the River Avon is an important ‘Local Biodiversity Corridor’. Proposals for the so called SWRR would adversely affect the environmental quality of this ‘Corridor’, pointing to worrying inconsistencies in Council policy!!!
    The so called SWRR is not designed to be a bypass or ring road. Plans to use the so called SWRR to channel HGV traffic from the South of Stratford from Long Marston and the newly enlarged Atherstone Industrial Park will cause traffic chaos. This new road will bring more traffic into already congested roads. The approved WRR through the new Shottery estate has three traffic islands – it is not a ‘through route’ at all.
    The Environment Agency would “prefer” a route that did not cross the floodplain at all. Detailed flood modelling has not been carried out within the scope of any of the SWRR proposals made. Where are the studies to reassure residents that building a large embanked road on a floodplain will not increase flood risk? If you remember the floods of 2007 you can only expect more to come…

  16. Frank Holmes says:

    We have lived in the lower reaches of Hathaway Lane for 26 years and the weight of traffic using the road in this period has increased phenomenally . It is now a complete rat run which can only increase enormously should this road scheme be approved and come to fruition. Clearly, the proposed road through the new estate between Borden Hill and the Alcester Road was never intended to be a relief road – simply an internal road for the estate usage, and it is spurious and dishonest for the council to sell the idea that it is a part of their grand plan for a relief ring road for Stratford.

    In my opinion if this proposal goes ahead traffic using Hathaway Lane as a rat run will become intolerable. Just imagine heavy lorries being signposted off the Shipston Road across this new road to the roundabout at the bottom of Borodin Hill only to find they are barred from the next leg to the Alcester Road? Obviously, at that point their satnav would take an easy opinion: a turn right toward Stratford on the Evesham Road and then an immediate turn left up Hathaway Lane, which will, by default, become the relief road.

    We should concentrate much more effort on considering a substantial Eastern Relief road / bypass to get heavy traffic from the south and west moving quickly east toward the M40. If needs be a road on stilts, if this is the latest fad, across Stratford Golf course would be acceptable!

  17. Jonathan Craig says:

    Is this simply another example of developer-led planning, in support of plans for 3000 more houses? It won’t relieve congestion, it will add to it. Ignoring Environment Agency advice about the risks to the floodplain would be foolish in view of past experience, and the ugly raised highway will spoil an attractive part of town. This SWRR proposal seems to bring no benefit, only ugliness, urban sprawl and increased noise and pollution. Much more thought needs to be applied to long term solutions, to keep as much traffic as possible, especially HGV’s off the Clopton Bridge and out of town.

  18. Georgina Graeham says:

    I would like to say that, in my opinion, the South West Relief Road, is an ill-thought out, knee-jerk reaction to a serious problem of traffic around our beautiful town of Stratford. The area that is proposed for this project is of outstanding beauty and this road will promote ugly urbanisation in this beautiful part of town. It will cause irreversible ecological harm, will look disasterously ugly and will promote heavy HGV to use the already busy and congested Evesham Road.
    I moved to Stratford 2 years ago and live on the Evesham Road and in that time, I have seen the amount of traffic using the Evesham Road increase dramatically and this South West Relief Road will only make matters considerably worse.
    I propose we think more carefully about maybe an Eastern Relief road as the heavy HGV lorries can then be diverted off out more towards the M40 which would make much more sense than having them have to move across town.

  19. cfrench78 says:

    I would like to register my opposition to Theme 1 and Theme 6 and in particular the proposal for an Eastern Relief Road.

  20. Howard Blessington says:

    A common theme highlighted by various consultees is the lack of analytical rigour which seems to have informed the Draft Transport Strategy for Stratford on Avon. In the case of the proposed Eastern Relief Road, for example, officers and members of the two Councils made clear at a meeting of the Tiddington Village Residents Association that;
    • there was no agreed line for such a route;
    • there was uncertainty as to whether it would include a river crossing;
    • its draft status had not been fully debated and approved by the two Councils;
    • amazingly, there had been no technical testing of the scheme in any way- either to assess its operational effectiveness or to evaluate the impacts which would result.
    At the same meeting, attended by about 200 people, it was also clear that Officers and Members did not acknowledge the possibility that such a scheme would inevitably result in massive new housing allocations in south east Stratford- this, despite the fact that the new infrastructure would be developer funded!
    To most people this state of affairs is quite unacceptable but unfortunately it typifies the quality of the report in general. Too many aspects of the report are vague or lack the necessary evidence and analysis to make the recommendations credible. Whether one has a very specific user-group interest (eg cyclists, pedestrians, the mobility impaired) or geograpnhical interest (eg town centre, west Stratford, south Stratford), the starting point for determining the best strategy must be good base information and properly structured analysis. Such analysis must identify strategic objectives, existing or future problems, options for solving these problems, a testing regime to select the most favourable options and an analysis of delivery risk and opportunity. Only when this has been done can we really understand the true costs and benefits associated with any course of action. Some form of citizens panel might assist this process and would also ensure both input and ownership by those affected by the resulting strategy. So, please, can we move on from where we are currently and create the necessary organisational blueprint which, in turn, will result in a more credible and more inclusive strategy than has been presented thus far.

  21. Ian Davidson says:

    RE – Stratford-upon-Avon Transport Strategy. Railway reinstatement Long Marston

    I would like to add my support for the proposed reinstatement of the railway link between Honeybourne and Stratford-upon-Avon, via Long Marston.

    If the development of over 3000 houses goes ahead on Long Marston airfield, there will be enormous pressure on local roads to cope with the potential additional 6-8000 cars.

    Having a Parkway station at Long Marston makes it really easy to commute to Stratford-upon-Avon and to London without using any road vehicle.

    At the moment, Stratford-upon-Avon is isolated on the National Rail Network, as the only service is to Birmingham.
    Tourists wishing to visit the town have to change trains in Birmingham, or use road transport – buses and cars – to get to the town, putting pressure on roads and parking.
    Residents wishing to travel to London have to drive to Honeybourne, Moreton-in-Marsh or Warwick to catch a train, and there is very little parking at Honeybourne.

    The provision of good railway/tramway links will encourage incoming investment and jobs for the town, and make it attractive for people who want to live here but work further afield.

    I urge Stratford on Avon District Council and Warwickshire County Council to seek a GRIP 4 study as soon as possible, to achieve the upgrade/renewal of the line from Honeybourne to Stratford-upon-Avon.

  22. James Parsons says:

    The eastern relief road is unviable: the wellesbourne road has too many sharp turns and having lorries speeding down there is a disaster waiting to happen.

    I also question why we need an East and a Western road? Surely one will be sufficient to divert lorries around town.

    I also wonder how this will be paid for: I would imagine by building more houses which will simply add more pressure to the roads, making their effect mute.

    We need more focus on the Birmingham road: this is the cause of most of the delays as traffic soon backs up.
    We should also consider a radical approach to the towncentre, considering one way flow around the entire town.

  23. Fran Martin says:

    Should we really be looking at building more roads? The recent report published for the CPRE suggest that building new roads produces little economic benefit, soon leads to more congestion, damages the environment and discourages cycling and walking.

    Looking at the Area Transport Strategy, the paragraph: “Census data shows that the pedestrian and cycle mode share for journeys to work is already high (19% compared to the national average of 13%), so the potential for increasing this mode share is fairly limited.” strikes me as being very unambitious and defeatist.

    Especially in the context of the Warwickshire Local Transport Plan: “The importance of getting more people cycling has never been greater, as there is increasing recognition that cycling has the potential to help address a number of the challenges currently facing Warwickshire and society as a whole, particularly relating to climate change, congestion and health. Cycling can contribute towards all of five national transport goals set by the government on tackling climate change, supporting economic growth, promoting equality of opportunity, contributing to better safety, security and health and improving quality of life.”

    So how can we get more people cycling?

    One thing more than any other has proven to increase cycling rates – protected cycle lanes. Cycling increased by 250% between 2006 and 2014 in New York when cycle lanes were introduced and closer to home in London the first proper protected cycle route saw bike numbers increase 75% in just four months.

    I manage a bicycle shop in town and I hear customers tell me all the time that the one thing that stops them cycling more is the fact they have to use the same road space as vehicles. Just last week I was speaking to a Dutch visitor to Stratford who told me that she cycles everywhere in her home town but there is no way she would be persuaded to cycle on the roads here.

    If we want people other than predominantly young males (dressed like they’re about to go into battle) cycling then we are going to have to build separated cycling infrastructure.

    “The most unequal interaction of all, arguably, is between cyclists and the vehicles with which, in far too many towns and cities, they are obliged to share space. If you decide that this relationship is essentially okay—and this, often by default, is what has been decided in the bulk of towns and cities globally—then you can forget about having more than a few percent of your population deciding to ride a bike.” Peter Walker, How Cycling Can Save The World.

    Other suggestions:

    Make Bridge Street a mini Holland:
    “Mini-Holland schemes encourage more people to cycle, and cycle more often, with features that make cycling feel safer and more convenient. They also aim to improve streets and public spaces for everyone. The programme specifically targets people who make short car journeys in outer London that could easily be cycled instead.”

    A segregated cycle lane from Bridge Street down across the gyratory and over the Clopton Bridge so cyclists don’t have to battle with the cars and lorries around the gyratory and across the bridge, maybe carried by a new bridge that could be a thing of beauty rather than an eyesore like the bridge on Seven Meadows Road.

    Set up a bike hire scheme.

    Traffic lights need to be adjusted to give pedestrians priority so it doesn’t take 5 minutes to cross twenty metres of road.

    Add a South park and ride scheme.

    Have bike hire stations and trams to the town centre from both park and rides schemes and the station.

    Stop thinking about cars first and foremost: “Let me be blunt. We have a problem. That problem is a result of placing cars at the centre of planning over the past 60 years – we’ve built our society around the car to such an extent, we can’t see beyond them anymore. People are in love with them and politicians are afraid of them.“ John Usher, Sustrans.

  24. Molly Giles says:

    Response to the Draft Stratford upon Avon Area Transport Strategy dated January 2017

    South-West Relief Road

    The area for this route is of very special value to the town and its visitors. A road on stilts or an embanked road will cause significant harm to (or ruin beyond function) the Greenway, the River Avon and the River Stour. This peaceful, beautiful area used for recreation by hundreds of people who live here and visit here from around the world will be permanently eradicated.This road will be able to be seen from the RSC tower, and seen and heard by all those who walk down the river from Holy Trinity, by all those who boat down the river and all those who use the Racecourse. The noise and pollution from a project of this scale will impact on a huge area surrounding it given the height and size of construction necessary in order to avoid the Special Scientific Area of Interest, preserve the flood plain and clear the Greenway.

    This flyover will have a very significant impact on a large number of residents who live on Luddington Road, Stannells Close and beyond. The light, noise and air pollution will have a completely unacceptable impact on the residents here and the character that the area currently enjoys.

    It is not viable or appropriate to drive additional traffic including HGVs onto the new Shottery estate road that runs behind Ann Hathaway’s Cottage. This development was not approved with the idea that this residential estate road would become a relief road. There is bound to be conflict with the cars for 800 estate homes accessing a road which is now to be a relief road.

    It will increase problems to drive more traffic through to the bottom of Bordon Hill/Evesham Road in order to access this estate road.

    This proposal in particular is in conflict with many of the polices of the Stratford upon Avon Neighbourhood Plan namely:

    Policy BE13 “development within and adjacent to the Racecourse Meadow Site of Special Scientific Special Interest will be strictly controlled”
    Policy NE2 “Proposals which would adversely affect the environmental quality of the [River Avon Biodiversity] corridor will not be supported”.
    Policy CLW4 “The following areas have been identified and development which adversely affects these important spaces will be resisted….(h)The River Avon Corridor Local Wildlife Site, (i) The Greenway where it runs through the Neighbourhood area, (k) the Racecourse Meadow SSSI
    Policy CLW6 “Priority should be given to the creation of a ‘green necklace’ around Stratford-upon-Avon which incorporates footpaths and cycle routes on both sides by a ‘ring of trees’ encircling the town, which connects with adjoining routes in to the town centre, the River Avon, the canal towpath and the Greenway.
    Police CLW13 “Proposals which would give rise to unacceptable levels of air, noise or water pollution will be resisted”

    An alternative route to move traffic from South to North (avoiding the town) that makes use of existing road infrastructure to the East including Trinity Way and the A422 towards Wellesbourne makes much more sense.

    I would refer local representatives and officers to the very recent study commissioned by the CPRE and carried out by Transport for Quality of Life called “The Impact of Road Projects in England” (summarised on the CPRE website) which concludes that major road building projects do not significantly decrease congestion/journey times and that in fact, building roads generates traffic. The more road capacity there is, the more traffic there will be. It is an important study and urge people to read it.

    The current proposals are therefore internally inconsistent with the plans and aspirations set out in the Transport Strategy namely:

    If the the evidence in the CPRE study is correct and traffic is likely to increase as a result of new road building projects, the plans will therefore not meet the aspiration in the transport strategy [para 2.1] that “any development proposals will need to show that air quality will not deteriorate as a result, in line with the Air Quality Strategy in Warwickshire County Council’s Local Transport Plan (2011-2026).
    There is potential conflict with the stated aim that “future development must not increase the risk of flooding” bearing in mind this road will cross the flood plain and the mitigation measures necessary to make this road work are likely to significantly increase all the other harms associated with the road, particularly visual and landscape harm.
    There is conflict with paragraph 2.3 which aims to “support the visitor experience and attractiveness of the town”.

    Bearing in mind that it is stated that “whilst there is little long distance through traffic in the town, there is significant amount of local traffic that passes through the town without stopping. The majority of this traffic in the peak periods is travelling from the Shipston Road to Warwick Road or vice versa…” [paragraph 3.1 (ii)]. Therefore, there doesn’t seem to be the demand for traffic that seeks to travel West but rather to get North of the town on the Eastern side. If one further river crossing is needed, given the routes that traffic seeks to take, putting a river crossing to the West could end up being an unnecessary white elephant. A western relief road will not allow restrictions to be placed on Clopton Bridge [page 17 point 3] and there is currently no evidence that two relief roads are needed to manage increased traffic from proposed housing development over current plan period.

    There is no evidence to suggest that a South-West relief road will deal with the identified congestion hotspots as set out at paragraph 3.1 namely A422 Alcester Road Stratford Station-Bridgeway Gyratory, A3400 Birmingham Road, Clopton Road/Grove Road or A439 Warwick Road.

    Park and Ride

    I agree with the Town Council that there needs to be a much greater focus on how to encourage the use of the Park and Ride at Bishopton. The establishment of leisure facilities here is likely to do that. It may be that small retail outlets/coffee shops will draw attraction. Pleasurable ways to gain access to the town from this location will increase use so for example transportation along the canal (path) by boat, bike, miniature railway is likely to make this part and parcel of a way to visit and gain access to Stratford town. A frequent train service that shuttles between Stratford Parkway and Stratford town, particularly at the am and pm peak for those who commute into work in Stratford, would no doubt increase use of this facility. Perhaps some some of incentivised parking scheme could be considered for town workers.

    Parking and ‘Shared Space’

    The introduction of expensive parking charges or restrictions on car movements within the town, whilst having the laudable aim of decreasing town traffic congestion and creating a more pleasant internal environment, can have unpredictable knock-on effects for local business which relies on ease of access. At the moment, we do have an economically thriving town centre which by no means relies entirely on tourist trade. Great care will need to be taken to ensure that changes do not disrupt the delicate balance.
    However, it it may be that creating more space for pedestrians in the core of the town is possible whilst still allowing car access and short-term parking and that would be welcome.


    Increased connectivity to Leamington Spa is likely to serve Stratford upon Avon positively and may allow those who commute to Stratford from Leamington and Coventry to make greater use of the rail network.


    The benefits of dualling the Stratford section of the A46 are likely to be outweighed by the disadvantages for the residents of Stratford upon Avon if it has the function of driving increased traffic from the M5 through to the M40 (with the aim of freeing up the M42).

    Walking and Cycling

    I entirely agree with this policy for the County and District to work together to develop a high quality network of walking and cycling routes to include connectivity via this method to our important historical assets including Mary Arden’s Farm, Anne Hathaway’s Cottage and Charlecote Park.

    Cllr Molly Giles
    District Council, Shottery

    23rd March 2017

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